OMGitsJen.com Exclusive: Pirates Unveil New Marketing Strategy with 20-0 Loss to Brewers.

Following the 20-0 loss to the Milwaukee Brewers this afternoon, Robert Nutting took Major League Baseball by surprise by announcing a new marketing strategy for the 2010 season.

"Its been a few years in the works," Nutting said with a huge smile. "We weren't really sure what the response would be but we're certain that the City of Pittsburgh will be behind our team 100% in our new rebranding of the Pittsburgh Pirates."

Rebranding? What could ownership possibly have up its sleeve to drive up sales to the hurting, if not whimsically beloved, Pittsburgh Pirates?

"The Pirate organization has been toying with the idea of renaming the team for a while. Now, we think its the perfect time to unveil our new team: The Pittsburgh Pranks!"

New Pittsburgh Pranks uniform crest and color scheme

"Just kidding Pittsburgh," Nutting added with a knowing grin. "The Prank's really on you."